Methodology
How this guide forms its recommendations
Every recommendation on this site comes from three sources: Wellness Marketing Reports’ interviews with 63 industry leaders, its own client case studies and cited public market data.
Last updated: November 2026 | Published by Wellness Marketing Reports
Where do the channel recommendations on this site come from?
They come from research and client work by Wellness Marketing Reports, the business that publishes this site. It interviewed 63 leaders in sexual wellness and women’s health for its 2025 white paper, then tested the findings in client programs that report each channel against revenue.
The three evidence sources
63 interviews
In depth interviews with 63 industry leaders on what grows a censored brand and what quietly drains its budget, published as Turning Stigma into Strategy, a 2025 white paper.
Client case studies
Results from client work, including a sexual health device brand, a women’s health services company and an email program. Figures are the business’s own reported results.
Public data
Market sizes and marketing statistics from published reports, always named and linked, such as HubSpot.
How a recommendation is made
Start from category evidence
Check what the 63 interviews say about the channel: who used it, and with what outcome.
Check against client results
Compare with outcomes Wellness Marketing Reports has measured in its own programs.
Apply the same criteria to every channel
Censorship exposure, strength of evidence and how directly results tie to revenue.
State the exceptions
Name the situations where a different channel should come first.
What this method does not claim
This site is published by Wellness Marketing Reports, which sells the services described. It is not independent. The interview findings are the business’s own research, not an audit, and case study results vary by brand. No page promises rankings, revenue or platform approval. See the ranked channel guide and about page for more.
Common questions
What does research-led marketing mean?
It means the strategy comes from evidence gathered across the category before any execution. Wellness Marketing Reports interviewed 63 industry leaders in sexual wellness and women’s health about what grew their brands and what drained budget, published the findings in a 2025 white paper, Turning Stigma into Strategy, and builds client plans from those findings.
See this answer in the full FAQ: What does research-led marketing mean?How do you measure results?
Every channel is reported against revenue. In past work Wellness Marketing Reports attributed revenue using post purchase surveys combined with Shopify data, and removed wholesale from email numbers so email performance was not inflated. That lets you decide where to spend based on data rather than opinion, and cut channels that do not pay back.
See this answer in the full FAQ: How do you measure results?Do you just advise, or do you run the channels?
Both. Wellness Marketing Reports does the research and then implements the findings for clients, using technology and teamwork to run outreach, placements, email flows and content day to day. You get a channel strategy already pressure tested against 63 companies in your category, plus the team that carries it out and reports on it.
See this answer in the full FAQ: Do you just advise, or do you run the channels?How do I get the white paper?
The 2025 white paper, Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health, can be requested on the main Wellness Marketing Reports website at wellnessmarketingreports.com, or by emailing abigail@wellnessmarketingreports.com. It covers what grows a censored brand and what quietly drains its budget.
See this answer in the full FAQ: How do I get the white paper?How do I get started?
Email abigail@wellnessmarketingreports.com with your brand, category, current channels and the growth you want. Wellness Marketing Reports will reply to arrange a discovery conversation and, if useful, a free audit. You can also request the 2025 white paper, Turning Stigma into Strategy, on the main Wellness Marketing Reports website.
See this answer in the full FAQ: How do I get started?