FAQ
Plain answers to 43 questions SexTech, FemTech and sexual health founders ask before choosing marketing channels or an agency.
Last updated: November 2026
Mostly why ads fail, what works instead, what it costs and how results are measured. Wellness Marketing Reports answers each below from its research with 63 industry leaders and its client case studies. Pricing is not published; email for a scope based quote.
SexTech marketing is the work of growing brands that sell sexual wellness technology, such as app connected devices, sexual health medical devices and intimacy products, when mainstream ad platforms limit what they can say. Wellness Marketing Reports focuses on channels that allow frank education: podcasts, creator partnerships, B2B outreach to clinicians, email and SMS, and search.
Meta, Google and TikTok restrict ad language about bodies, hormones and sex, so campaigns get rejected or throttled. In interviews Wellness Marketing Reports ran with 63 founders in sexual wellness and women’s health, 78% named digital censorship as their number one growth inhibitor. That pushes brands toward channels where education is allowed and buyers are already listening.
FemTech marketing promotes products and services built for women’s health. It runs into many of the same ad restrictions as SexTech, because platforms limit language about bodies and hormones. Wellness Marketing Reports treats FemTech and sexual health brands as its first priority, using B2B outreach, podcasts, creators, email and search rather than leaning on restricted paid ads.
A SexTech growth agency plans and runs the channels that grow a sexual wellness brand, then reports which ones produce revenue. Wellness Marketing Reports researches what works across the category first, then executes B2B outreach, podcast placements, email and SMS, website conversion and search, social strategy and creator partnerships for its clients.
Yes, a specialized one. Wellness Marketing Reports is a research-led marketing consultancy for censored health and wellness categories: SexTech, FemTech, sexual health, women’s health and wellness brands whose advertising is restricted. Its work is built for brands that cannot rely on standard paid ads, rather than for wellness categories where ads are routinely approved.
A censored wellness brand is any health or wellness business whose core message gets restricted by ad platforms or social networks. Sexual health devices, intimacy products and many women’s health offerings fall into this group. If your ads are often rejected for naming the body part, condition or experience your product addresses, your brand most likely fits.
Wellness Marketing Reports does not publish fixed prices, because scope depends on which channels you need and how many run at once. To get a figure, email abigail@wellnessmarketingreports.com with your category, current channels and goals. For general planning context, a fictional budgeting example published by Digital Applied totals $100,000 across staff time, design, research and distribution.
Yes. Wellness Marketing Reports offers a free audit as the starting conversation, looking at your current channels, website and messaging to find where growth is stalling. Email abigail@wellnessmarketingreports.com to ask for one and to confirm current availability. The audit is a good way to see how the research applies to your brand before any engagement.
No. Because reporting ties each channel back to revenue, scope decisions can be made channel by channel. A brand can start with one or two channels that fit its buyers, such as B2B outreach to clinicians or podcast placements, then add more once the numbers justify it. Exact terms are agreed directly with Wellness Marketing Reports.
It can be, for censored categories. In Wellness Marketing Reports’ interviews with 63 companies, a return on ad spend below 1.0 was the common outcome of traditional digital ads under medical censorship, which means losing money on every dollar spent. Earned and owned channels like podcasts, partnerships and email avoid paying for impressions that platforms then restrict.
Scope mainly depends on the number of channels, the volume of outreach, how much content is needed and whether you sell to consumers, clinicians or both. A brand selling a medical device to doctors and consumers needs B2B outreach plus consumer channels, while a direct to consumer brand might focus on creators, podcasts and email.
It means the strategy comes from evidence gathered across the category before any execution. Wellness Marketing Reports interviewed 63 industry leaders in sexual wellness and women’s health about what grew their brands and what drained budget, published the findings in a 2025 white paper, Turning Stigma into Strategy, and builds client plans from those findings.
Every channel is reported against revenue. In past work Wellness Marketing Reports attributed revenue using post purchase surveys combined with Shopify data, and removed wholesale from email numbers so email performance was not inflated. That lets you decide where to spend based on data rather than opinion, and cut channels that do not pay back.
Work typically starts with an audit of your current channels, site and messaging, followed by a channel plan matched to your buyers. Execution then begins on the highest priority channel. In one podcast outreach program run by Wellness Marketing Reports, positive replies from hosts arrived in the first week and an interview was already booked.
Both. Wellness Marketing Reports does the research and then implements the findings for clients, using technology and teamwork to run outreach, placements, email flows and content day to day. You get a channel strategy already pressure tested against 63 companies in your category, plus the team that carries it out and reports on it.
It depends on the channel. B2B outreach for a women’s health professional services company produced booked meetings and multiple five figure contracts within two months. A Klaviyo overhaul lifted abandoned cart recovery from 2.3% to 12.2% in two months. Podcast results compound more slowly; one program kept growing from week 1 through month 14.
GEO and AEO stand for generative engine optimization and answer engine optimization: shaping your pages so AI tools like ChatGPT and Google AI Overviews can understand and cite them. Wellness Marketing Reports pairs them with traditional SEO and conversion work, building blogs and pages that educate buyers about your offer while raising the visitor to buyer rate.
Social strategy is built around what each platform actually allows. Wellness Marketing Reports plans language, imagery and posting cadence platform by platform, with an education first approach, so content informs your audience without triggering the silencing that hits many sexual health accounts. No approach can guarantee a platform will never act on an account.
SexTech, FemTech, sexual health, women’s health and censored wellness businesses that want growth beyond restricted traditional advertising. FemTech and sexual health brands are the first priority. Past work includes a patented sexual health medical device brand and a women’s health professional services company, along with an email program for a brand that had tried several agencies.
Yes, that is one of the strongest use cases. For a patented sexual health device brand, Wellness Marketing Reports ran targeted outreach that turned cold doctor leads into receptive prospects, booked sales calls with doctors and clinics, signed new affiliates and surfaced clinics interested in wholesaling units to patients or prescribing them once eligible.
For women’s health and sexual health, yes. Wellness Marketing Reports runs B2B outreach to doctors, clinics, partners and other brands, turning cold lists into booked calls, affiliate signups and wholesale conversations. The focus stays on censored health categories rather than general B2B healthcare, which is where its interview research and case studies come from.
Both. Besides product brands, Wellness Marketing Reports has connected a women’s health professional services company with other women’s health brands. In two months that outreach produced interested prospects, booked introductory meetings and multiple five figure contracts, with the revenue from those clients booked inside the same two month window.
Wellness Marketing Reports is based in California. Its main channels, such as podcast outreach, B2B outreach, email and creator partnerships, are run online, so the work is not tied to a single local market. To confirm fit for your market or region, email abigail@wellnessmarketingreports.com with a short description of your brand.
It can be, if you already have a product and want to find channels that work before spending heavily on ads that may be rejected. Teams still validating a product may get more from the 2025 white paper first. Email Wellness Marketing Reports to talk through whether an engagement makes sense for your stage right now.
Many digital marketing agencies for healthcare build plans on paid search and paid social, which work well when ads are approved. Wellness Marketing Reports starts from the assumption that your ads will be restricted, and builds on channels that allow frank education. Its plans come from interviews with 63 companies in sexual wellness and women’s health.
Not necessarily. Some ad formats and messages may still be approved for your category. The research suggests not depending on them: a return on ad spend below 1.0 was the common outcome of traditional digital ads under medical censorship. Keep any ads that prove profitable, and build earned and owned channels alongside them.
Podcasts win when your product needs medical nuance and long explanation, because long form audio carries detail and episodes stay searchable. Creator partnerships win when you need reach with a specific audience and can model the return per placement. The two work well together; 14 of the 63 companies interviewed used podcasts as a key channel.
In house teams know the product deeply but often have to learn censored category channels from scratch. Wellness Marketing Reports brings research from 63 companies plus a team that runs channels day to day. If you already have strong in house marketers, a narrower engagement covering one channel, such as podcast outreach, may fit better.
Not quite. Traditional PR aims for press coverage written by someone else, while podcast placement puts the founder on shows where ideal customers already look for solutions. The founder explains the product in their own voice, without the restrictions that strip nuance from ads, and the episodes stay searchable long after they are released.
Look for proof in your exact category, reporting tied to revenue, and a plan that does not rely on ads your category cannot run. Ask how they attribute revenue, whether wholesale is separated from consumer numbers and which channels they would test first. Wellness Marketing Reports uses these same criteria to explain its own approach.
Wellness Marketing Reports identifies podcasts where your ideal customers already listen for solutions like yours, pitches the founder as a guest and manages the booking. In one program, positive host replies began in week one and kept growing through month 14, with sales from podcasts tracked through a post purchase survey.
Creators are chosen by how closely their audience overlaps your buyers, then the return on each placement is projected before any deal is signed. Rates, reach and past conversion are measured against category benchmarks, so budget goes to creators likely to pay it back. In the 63 company research, 40% ran strategic partnerships as a core channel.
For one brand that had already worked with multiple email agencies, a three month Klaviyo overhaul lifted the abandoned cart recovery rate from 2.3% to 12.2% in two months, which is 266% above the Klaviyo industry average of 3.33%. The average open rate across 41 campaigns was 127% above an industry average of 21%.
Wellness Marketing Reports builds lists of ideal buyers, collaborators and partners in the medical industry, then runs outreach campaigns that nurture those relationships. Cold contacts become receptive prospects, then booked calls about affiliate, wholesale or prescribing plans. It suits devices and products that clinicians can recommend to patients, resell or prescribe.
Yes, organic search is not subject to the same ad approval rules, though nobody can promise rankings. HubSpot reports that 32.9% of internet users aged 16 and older discover new brands, products and services through search engines. Wellness Marketing Reports builds educational pages and blogs aimed at both search results and AI generated answers.
It can, with care. Organic social works best as education: explaining what a product does and who it helps, in language each platform accepts. In the 63 company research, 30% of companies cited educational content and trust building as the most effective way to reach customers. Social then supports channels like podcasts and email.
Start where your buyer already listens. Brands that sell through clinicians tend to start with B2B outreach, founder led brands with nuance to explain often start with podcasts, and brands with an existing list can get early gains from email flows. The ranked channel guide on this site compares each channel on the same criteria.
Email abigail@wellnessmarketingreports.com with your brand, category, current channels and the growth you want. Wellness Marketing Reports will reply to arrange a discovery conversation and, if useful, a free audit. You can also request the 2025 white paper, Turning Stigma into Strategy, on the main Wellness Marketing Reports website.
Bring recent revenue by channel if you have it, a list of channels you have tried, any ad rejections or account restrictions, and your target buyers, such as consumers, doctors, clinics or partner brands. Shopify or Klaviyo access helps later, because Wellness Marketing Reports ties channel reporting back to revenue.
It helped one brand. A sexual health device company’s year over year growth had slowed to 28.3%. In the first full year of partnership with Wellness Marketing Reports, which began in February 2025, growth reached 63.4%, a 2.24X acceleration, with revenue from wholesale, Klaviyo newsletters and flows, doctor recommendations and podcasts. Results vary by brand.
One email client had already worked with multiple agencies before Wellness Marketing Reports. New abandoned cart and checkout flows lifted recovery from 2.3% to 12.2% within two months. The difference came from category specific strategy and strict attribution, including removing wholesale from email numbers. No agency can promise the same outcome for every brand.
Stop paying to test messages platforms keep blocking, and shift effort into channels that allow education: podcasts, creator partnerships, B2B outreach and email, with educational search pages behind them. In Wellness Marketing Reports’ research, 78% of the 63 companies interviewed named digital censorship as their top growth inhibitor, so the problem is common.
The 2025 white paper, Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health, can be requested on the main Wellness Marketing Reports website at wellnessmarketingreports.com, or by emailing abigail@wellnessmarketingreports.com. It covers what grows a censored brand and what quietly drains its budget.
Still deciding? Compare the best SexTech marketing channels or return to the SexTech marketing guide.
Tell Wellness Marketing Reports about your SexTech, FemTech or sexual health brand: what you sell, who buys it, and which channels you have tried. You will get a reply about where to start.
abigail@wellnessmarketingreports.com
Published by Wellness Marketing Reports
